Prepared exclusively for the Harshenin's
Your Listing Review
Past 30 Days
A transparent look at how your listing is performing — the marketing we are doing, the activity it's generating, and the strategy guiding our next steps. ~2 months since relaunch.
A Personal Note
Where things stand with your listing
Goes without saying that its been frustrating times right now, market wide, but especially in the land assembly segment. Zero sales in the past 2 months and 94 comparables so inventory is really stacking up. Highest and best use at this point is definitely as residential homes with 'future potential for land assembly'.
— Mike
Market Snapshot
What buyers and developers are responding to
While inventory is high, developers are being highly selective. High interest rates and labour shortages have led to many land assemblies "lingering" on the market. Assemblies in locations where the OCP supports higher density — in the 2.5 FAR (floor area ratio) as well as transit-supportive corridors — are currently the most attractive to buyers looking to de-risk.
Inventory
High
Buyer Posture
Highly Selective
Best Performing Assemblies
2.5 FAR / Transit Corridors
Realtor Portal Activity
Agent-side engagement
Total Buyer Outreach
259
Inquiries
0
Favorited by Buyers
0
Agents Who Viewed
246
Key Insight
Views are on par with similar listings, but it is crickets out there right now. Although our marketing is stronger than most, we remain at the mercy of investment. Portal activity is comparable to last month.
Realtor.ca Performance
Public-facing exposure (both)
Total Views
838
Full Photo / Video Views
259
Google Directions Clicks
3
Buyers Favorited
3
Key Insight
Performance has slumped by 2/3 over the past 30 days. Only 3 new likes and zero inquiries.
Marketplace & Social
Reach beyond MLS
Views
311
Full Photo / Video Views
198
Favorites / Saves
0
Inquiries
1
Key Insight
Audience engagement has declined naturally. The same indifference to buying — unless priced in line with expectations and risk-offset — has carried over from last month.
Market Watch Analysis
What sold, what sits
Recent sales in the last 4 weeks: 0.
28 comparables
Land Assembly Comparables — Rutland
Representative Sample
$1,433,000
- Beds
- 3
- Baths
- 2
- Built
- 1960
- DOM
- 184
- Lot
- 0.25 ac
- SqFt
- 1,755
0 sold
Sold Comparables — Last 60 Days
Representative Sample
$761,000
- Beds
- 5
- Baths
- 3
- Built
- 1955
- DOM
- 48
- Lot
- 0.20 ac
- SqFt
- 2,342
Summary & Action Plan
Where we go from here
Market uncertainty persists. Investment has generally left BC for AB and SK. Once investment does return, the order of sales will be: higher-density opportunities closer to downtown, then Glenmore, then Rutland.
Action Plan
Continue to maximize visibility via MLS rotation, updated photography, and timely inquiry responses.
Targeted campaigns and social media remain active to attract out-of-town buyers and key investor segments.
Market monitoring is ongoing; new comps and sales trends are reviewed here to keep your listing competitive.
Market Watch created for both properties (separate email).
Preliminary CMAs prepared for both listings (separate email).
Let's Talk
Questions about this review? Let's talk it through.
The market is moving — and so are we. Reach out anytime and we'll walk through these numbers together.